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Marketing Manager

Job Accountabilities

Rather than a job description, Deeplocal believes in job accountabilities.

While tasks may change from day to day, the ideal candidate must possess the skills necessary to be responsible to the company for the accountabilities of this job.

The Marketing Manager is held accountable to the responsibilities listed below:

  • Writing – Writing for diverse and distinct audiences across multiple marketing mediums. Understanding of how to proactively identify, define, and develop brand and business development goals and opportunities. Ideating and executing strategic marketing initiatives.
  • Marketing Execution - Overseeing the execution of the Deeplocal marketing strategy, including specific goals, tactics, and measurement across all platforms (PR, social, event, email marketing, etc.)
  • Social Media - Creating a social media program for the agency and executing it. Taking responsibility for the effectiveness and accuracy of the agency website.
  • Project Documentation - Developing a strategy for project documentation and working alongside our Documentarian to get assets that tell the right story.
  • Brand Growth - Proactively identifying new opportunities to grow the Deeplocal brand.
  • Press Relations - Pitching and securing press articles about Deeplocal and internal projects. Supporting client project launches through PR efforts. Build, maintain and track relationships with key journalists.  
  • Industry Awards - Applying for all relevant industry awards.
  • Speaking Engagements - Securing and coordinating speaking opportunities for Deeplocal executives. 

The ideal candidate will have considerable writing experience, and should be a strong and versatile writer with the ability to ideate and execute strategic marketing initiatives. Experience in copywriting, social media, or strategy, ideally in an advertising agency environment, is strongly preferred. The ideal candidate will have a Bachelor's Degree in Marketing, and 3-5 years experience in a marketing leadership role with daily writing accountabilities. 

About Deeplocal

Deeplocal is a quickly growing, internationally-recognized, innovation studio and advertising agency based in Pittsburgh, PA.

Deeplocal’s team of 50+ includes experts in marketing, engineering, design, and fabrication who collaborate  to develop never-seen-before physical experiences for brand clients.

From creating a mind-controlled bike that allowed riders to shift with their thoughts, to building a robotic pitching machine that allowed a child to throw out the first pitch at a baseball game from thousands of miles away, to a single button that dims the lights, orders food, silencers your phone and puts on your favorite show, to a machine that graffitied tweets on the roads of the Tour de France, our projects are wide-ranging and unique.

Deeplocal has been behind some of advertising’s most talked about campaigns: the Netflix Switch, Google Photos PayWithAPhoto, Google Fiber Nick’s First Pitch, and the Nike Chalkbot. Deeplocal’s current clients include Netflix, Google, Nike, and Old Navy.

Deeplocal’s studio is located in a renovated loft warehouse in the Strip District and features 20k+ square feet of shop and studio space. All team members at Deeplocal contribute and participate in work for our amazing roster of clients.

Deeplocal has been named one of the Best Places to Work in Western Pennsylvania for the past four years and has received numerous awards in advertising and design. Deeplocal’s work has been featured on Fast Company, Wired, NYTimes, USA Today, the Today Show, Good Morning America, Gizmodo, Engadget, Forbes, and many more.

Deeplocal’s Mission

Invent products and experiences for innovative brands.

Deeplocal’s Purpose

To be a place where amazing talent can invent, create and inspire.

Core Values:

Deeplocal is committed to maintaining the company's core values and culture as the company grows. Employees should exhibit the following Deeplocal core values:

  • Respectful
  • Efficient
  • Inventive
  • Resourceful
  • Humble

Benefits Include:

  • Healthcare Coverage
  • Gym Subsidy
  • Retirement Plan with employer matching
  • Company retreats and trips
  • Paid vacation
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