Creative Brand Marketing Lead

Full Time
Mid Level

Deeplocal is seeking a Creative Brand Marketing Lead to holistically own product brand marketing for its Gumband operating system and to define and execute the voice of Gumband in written content. If you’ve ever dreamed of building a tech brand, this is your opportunity to do so within a world class organization: Deeplocal (a WPP company).

Initially, this role will develop brand guidelines, tell product stories across all mediums—including owned digital media (web, social, and product UI), pitch decks, PR, event programming, trade shows, SEO/SEM, and product demo/how-to videos—and create and execute tactical marketing initiatives. Eventually, this role will hire and grow a team of marketers and new business people to scale the product.

The Creative Brand Marketing Lead will report to Gumband’s Managing Director and collaborate with design, account, and product team members. 

Spun out of an award-winning creative technology agency, Gumband is the first operating system for interactive environments and experiences. We work with innovative brands to connect, elevate, and humanize their physical spaces. In 2021, the product was launched and obtained backing from WPP’s Product Innovation Board.

This role presents a unique opportunity to join a fully-backed SaaS startup and play a key role in the development of its visual identity and user interface. With Gumband, we are creating a category and looking for individuals with a desire to operate as innovators in an emerging global marketplace. Because the product was incubated at Deeplocal, Gumband team members will also have the benefit of tapping into Deeplocal’s expertise as an interactive experience developer for some of the world’s top brands, including Google, Nike, Meta, TikTok, and others.

Candidates must have a background in creative writing for marketing and/or PR, solid technical acumen, an appreciation and eye for good visual aesthetics and design, top notch creative writing skills (including the ability to distill complex technical information into simple, succinct, approachable copy), and experience writing for the web (including for UI). People from all levels of professional experience who fit this description are encouraged to apply.

This position can be based in Pittsburgh, PA or remotely within the U.S.


  • Brand Strategy and Growth – Develop and demonstrate a strong understanding of Gumband’s brand and positioning within our industry; know what our brand would (and wouldn’t) do, what our brand would (and wouldn’t) say, and how our brand would (and wouldn’t) act; proactively identify new opportunities to grow the Gumband brand and amplify our messaging.
  • Marketing Execution – Build, shape, and execute Gumband’s marketing strategy using creative tactics and analytics across platforms (web, PR, social, event, email marketing, etc). This plan and its outcomes will be measured against business outcomes and revenue targets.
  • Creative Writing – Write clever copy that’s appropriately adapted to different mediums (including product UI) and matches Gumband’s tone of voice.
  • Ideation and Content Development – Develop smart, creative marketing ideas for Gumband and help create digital content that reflects our brand. This content will include sales materials, case studies, speaking engagement programming, PR pitches, website copy, product “how to’s” and more.
  • Video Narratives – Coordinate short form Gumband product video documentation and/or visioning marketing videos. Work with our internal team and external vendors to plan for & gather the right assets and tell a compelling story through video.
  • Speaking Engagements & Trade Shows – Secure and coordinate speaking opportunities and trade show opportunities for Gumband.
  • PR – Collaborate with Deeplocal’s PR & Comms lead to pitch and/or insert Gumband into press stories. Create relationships with media as subject matter experts.
  • Collateral Production Logistics – Manage production/ordering/shipping of Gumband collateral (swag, client/staff gifts, print materials, etc), as well as vendors for marketing projects (photographers, videographers, designers, etc). 

Desired Skills

  • 3+ years of product and/or brand marketing experience; this is not a junior level position, but we highly value performance & will consider candidates with a wide range and/or diversity of relevant experience (beyond number of years only)
  • Exceptional creative writing skills for marketing (short- and long-form)—this is an absolute *must* for this position and will be highly prioritized
  • Strategic, creative thinker and problem solver; flexible and adaptable
  • Great manager of time
  • Highly organized with strong communication skills and attention to detail
  • Proficiency with software tools including Google Workspace (G Suite), email marketing platforms (Mailchimp or similar), and web hosting and content management systems (Wordpress, Strapi or similar)
  • Past experience or the ability to quickly independently learn SEO/SEM and apply those skills
  • Bonus: Design and/or photography skills and experience using Adobe Creative Cloud apps, especially Photoshop


About Deeplocal

Deeplocal is a quickly growing, internationally-recognized, creative technology company based in Pittsburgh, PA. Deeplocal’s team of 70+ includes experts in marketing, engineering, design, and fabrication who collaborate to develop never-seen-before physical experiences for brand clients. Our studio is located in a renovated brewery loft space in Sharpsburg, PA—just outside of Pittsburgh and within a few minutes of Lawrenceville.

Deeplocal has been named one of the Best Places to Work in Western Pennsylvania and has received numerous awards in advertising and design. Deeplocal’s work has been featured on Fast Company, Wired, NYTimes, USA Today, the Today Show, Good Morning America, Gizmodo, Engadget, Forbes, and many more.

Our Mission

Invent products and experiences for innovative brands.

Our Purpose

To be a place where amazing talent can invent, create, and inspire.

Our Core Values

  • Respectful
  • Efficient
  • Inventive
  • Resourceful
  • Humble

Benefits Include:

  • Competitive and comprehensive health care coverage  
  • Flexible retirement plan with employer matching
  • Paid vacation time and winter break 
  • Profit sharing 
  • Flexible work opportunities
  • Family and pet friendly policies, including best-in-industry parental leave
  • Fitness and public transportation subsidies
  • Community service flex time

Apply for this position

Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023
Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date