View Our Website View All Jobs

Head of Sales & Marketing, Gumband – Remote or Pgh-local

Deeplocal is hiring a Head of Sales & Marketing to develop and implement product launch and growth strategies for Gumband, a first-of-its-kind IoT platform for interactive environments, including customer experience centers, retail spaces, and museums. This is a leadership position with a great deal of independence and growth potential.

Gumband is Deeplocal’s proprietary platform and is currently being used internally. This role presents a unique opportunity to externalize and launch Gumband — a new SaaS product — with the benefit of tapping into Deeplocal’s expertise as an interactive experience developer for some of the world’s top brands, including Google, Facebook, and TikTok.

Gumband is backed by WPP, the world’s largest holding company of global agencies that specialize in advertising, communications, technology, and commerce. Gumband is being incubated within world-renowned design and innovation studio Deeplocal and has support from Deeplocal executives and staff. This role will report directly to Deeplocal’s executive leadership. 

The Head of Sales & Marketing is responsible and accountable for successfully introducing Gumband to the market, bringing in revenue, and gaining traction. You’ll work closely with a small, agile team including Gumband’s Director of Product Engineering and UX/UI Designer. In addition, there is a strong possibility that you’ll be managing a future team of supporting sales & marketing staff.

Responsibilities

Strategy: 

  • Validate Gumband’s target areas through research.
  • Build out a sales & marketing strategy, beginning with a go-to-market plan.
  • Craft Gumband’s value proposition and targeted messaging.
  • Work alongside the Director of Product Engineering to optimize business and product.

Marketing:

  • Define Gumband’s brand voice and look & feel.
  • Develop sales tools including but not limited to a revamped website, sales presentations, case studies, and demo videos.
  • Expand Gumband’s digital presence with email and content marketing. (Efforts may include blog content for informational and SEO purposes, webinar content, thought leadership opportunities for events, etc.)
  • Implement SEO best practices.
  • Develop and implement paid search campaigns.

Sales:

  • Cultivate client prospects and channel partners, maintaining a healthy sales pipeline using CRM software.
  • Lead sales presentations to prospective clients.
  • Act as an advocate for prospective clients by listening to their goals and needs and responding promptly and strategically to requests. Communicate clearly and effectively. Travel when necessary for client sales presentations and demos.
  • Tactfully communicate quotes and budget implications to clients.
  • Write all sales contracts and lead negotiations with clients to ensure final execution.
  • Report business financials and sales forecasts to Deeplocal CEO and CFO. 

Desired Skills

  • 10+ years of brand/product marketing and business development experience.
  • Experience marketing a SaaS product (required).
  • Experience with business financials and forecasts.
  • Excited by new challenges and “startup” environments.
  • Comfortable with developing strategies and implementing them; eventually, this role will be supported by additional sales & marketing team members, but you’ll be wearing all the hats in the early stages.
  • Creative thinker and problem solver; flexible and adaptable.
  • Highly organized with exceptional communication skills and attention to detail.
  • Strong writer.
  • Proficiency with software tools including Google Workspace (G Suite), Zendesk Sell or similar CRM platforms, Mailchimp, and Squarespace.
  • Proficiency with paid search platforms (Google Ads and similar).

Location

This position is open to remote candidates outside of Pittsburgh, PA, but candidates must be willing to travel to Pittsburgh and/or client locations as required for sales efforts.


About Gumband

Gumband is a first-of-its-kind IoT platform for interactive environments. This cloud-based software tool helps developers and operators manage all parts of their interactive environment on one platform. Gumband includes a web application with user-friendly dashboard as well as SDKs, firmware libraries, and optional hardware to power exhibits. As both a development platform and a management tool, Gumband is designed for brand builders, operators, and creative developers who are collaborating to bring interactive experiences to branded environments.

About Deeplocal

Deeplocal is a quickly growing, internationally-recognized, innovation studio based in Pittsburgh, PA. Deeplocal’s team of 50+ includes experts in marketing, engineering, design, and fabrication who collaborate to develop never-seen-before physical experiences for brand clients. Our studio is located in a renovated brewery loft space in Sharpsburg, PA—just outside of Pittsburgh and within a few minutes of Lawrenceville.

Deeplocal has been named one of the Best Places to Work in Western Pennsylvania for the past four years and has received numerous awards in advertising and design. Deeplocal’s work has been featured on Fast Company, Wired, NYTimes, USA Today, the Today Show, Good Morning America, Gizmodo, Engadget, Forbes, and many more.

Our Mission

Invent products and experiences for innovative brands.

Our Purpose

To be a place where amazing talent can invent, create, and inspire.

Our Core Values

  • Respectful
  • Efficient
  • Inventive
  • Resourceful
  • Humble

Benefits Include:

  • Competitive and comprehensive health care coverage  
  • Flexible retirement plan with employer matching
  • Paid vacation time and winter break 
  • Profit sharing 
  • Flexible work opportunities
  • Family and pet friendly policies
  • Fitness and public transportation subsidies
  • Community service flex time
Read More

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023
Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Your Name Today's Date